VALUES

These three fundamental pillars not only shaped the clothing studio itself, they also infiltrated the daily production and functioning of the studio, visual communication, and every piece that venna.studio creates.

What is behind the clothing studio, created exclusively from linen materials?

Why are the founders so sentimental about linen?

And why has venna.studio's online mannequin a bionic leg?

To start with, it would be appropriate to introduce both of the founders. Venna.studio is formed by two young female designers and creators, who were brought together by fate while studying Body Design at FaVU BUT. Their backgrounds are tied to the study of the body and its exploration. It may seem unimportant, but it was their close relationship with the body and its diversity that gave origin to a studio that believes that one of the aspects of sustainability is inclusivity.

Vendula Kolářová and Natália Drevenáková have very different backgrounds. Natália developed her love for clothing during her studies in high school, while Vendula got into textiles gradually. They were brought together by curiosity and a desire to explore the limits of the human body and its boundaries.

There is no sustainability without inclusivity

A conscious and unique approach to the body runs through vienna.studio. When you open the brand's Instagram account, don't expect to find a monotonous "prototype" of a so-called beautiful person. Instead, you find yourself there - the people dressed in their products are people you know from the streets, from your neighborhood or from work. By mirroring the diversity of their wearers, the designers show that their garments are truly for everyone. For venna.studio, it's essential what their work communicates and what values their garments bring to this world. Even though they don't have a written code or vision/mission for themselves, the narrative they want to express through their work is clear - everybody is unique and that is exactly the approach they want to offer when dressing it.

Linen, as an embodiment of values

For the founders of venna.studio, the fabric which they work with on a daily basis has an almost sentimental value. "For me, linen is a kind of a symbol of values. What the material must go through before we can work with it reflects everything that sustainability is to me," says Natália. Linen was an obvious choice for both designers, simply because they wanted to work with a natural material that can be grown in Central European climates. For venna.studio, the unique cuts are also special, fitting the body with enough freedom and variability, exactly according to the personal preferences of each wearer.

Garments for bodies, not for a size

If you want to buy a piece from venna.studio, you'll probably want to check the size chart. There you will find a very atypical "mannequin". Instead of the classic prototype body of a man or a woman, you will find an indefinable medium-sized alien with a bionic leg. Odd, don't you think? Not really. The founders believe that the inclusivity they are fighting for through the clothing brand is already in the initial interaction with the customer. In this case, they are offered complete freedom and non-bias, calling for complete neutrality in relation to how they view their own bodies. The customer is not being confronted with a predefined "ideal" of beauty, but is invited to become self-aware of his or her own body, without normalizing circumstances.

The sizing chart is another important aspect that venna.studio decided to take on in an unconventional way. The size charts create pressure to "fit" into a certain size and, more importantly, to keep it. It is paralleled by normative preconceptions of what is small, large or perhaps oversized and what each of these boxes means. Venna.studio responds to the pressure of the clothing industry with a simple table of sizes 1 and 2. These are both far more comprehensive in size than the standard XS-XL sizes, and they are not defined even under the categories "for men and for women". Thanks to this perhaps imperceptible detail, the designers also open up a critical dialogue about the judgmental and restrictive standards to which we are normally exposed when selecting the perfect fitting piece.